~ 100% Telugu sentiment earns consumer patronage
~ aha emerges as a player that is heralding the new era of Telugu entertainment
100% Telugu entertainment platform aha entered the entertainment arena in February, and in just around 3 months has fast emerged as a premium entertainment destination in India with around 1 crore unique users experiencing the platform already! With a global population of over 10 crore Telugu people as the target consumers, aha is fast becoming a household name.
Seeing an unprecedented growth – a testimony to the platform’s efforts in becoming the one-stop-destination for Telugu entertainment – the 100% Telugu sentiment has resonated strongly with the audience. So much so, that the platform is fast expanding its footprint in the area and working to become the biggest creator of high quality original Telugu content for the web. Over 40 shows featuring top acting and directorial talent in Telugu are now in the pipeline alongside major acquisitions of theatrical releases, kickstarting with Naga Chaitanya and Sai Pallavi-starrer Love Story directed by Sekhar Kammula.
Speaking about the rising trajectory of aha in the Telugu entertainment space, Girish Menon, Partner and Head – Media and Entertainment, KPMG, says, “The OTT market in India is poised for rapid acceleration, particularly in key regional markets. Amongst the regional language markets, the Telugu OTT market is extremely attractive with a strong affinity towards video entertainment and cinema, high broadband internet penetration, and preference of the ~10 crore Telugu speaking population to consume content in their native language, players with a strong understanding of consumer preferences with a focus on exclusive Telugu content like movies, as well as originals appealing to the sensibilities of the local audience, are well-positioned to succeed in this market.”
aha is a one-stop-destination for anyone in search of wholesome Telugu entertainment. With an affordable pricing and premium content in the offering, the platform is surely a game-changer in the market.